Privacy policy
PRIVACY POLICY
Last updated: June 17, 2026
Lit&Lovely (LitandLovely) is a brand owned and operated by Velmora Commerce LLC, a Limited Liability Company registered in the State of Delaware, United States.
At SleepMist ("we," "us," or "our"), we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit or make a purchase from litandlovelystore.com
1. Information We Collect
When you visit our store or place an order, we may collect the following information:
- Personal identification: Name, email address, phone number
- Billing & shipping information: Billing address, shipping address
- Payment information: Credit/debit card details (processed securely — we do not store card data)
- Order information: Products purchased, order history
- Device & browsing data: IP address, browser type, pages visited, time spent on site (via Shopify's built-in analytics)
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Send order confirmations and shipping updates
- Respond to customer service inquiries
- Prevent fraud and ensure store security
- Comply with legal obligations
3. Sharing Your Information
We do not sell your personal information. We share your data only with trusted third parties necessary to operate our business:
- Shopify Inc. — Our e-commerce platform provider. Your data is stored and processed on Shopify's infrastructure. Shopify Privacy Policy
- CJ Dropshipping — Our fulfillment partner. We share your name, shipping address, and order details solely for the purpose of fulfilling your order.
- Payment processors — To securely process your payment transactions.
- Shipping carriers — To deliver your order and provide tracking information.
All third parties are contractually obligated to keep your information confidential and use it only for the specified purpose.
4. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Order data is typically retained for a minimum of 5 years for accounting and legal compliance.
5. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data ("right to be forgotten")
- Opt-out: Opt out of marketing communications at any time
To exercise any of these rights, contact us at support@litandlovelystore.com
6. Cookies
Our store uses cookies to enhance your browsing experience. Cookies help us remember your preferences and understand how visitors use our site. You can disable cookies in your browser settings, though this may affect some store functionality.
7. Security
We implement industry-standard security measures to protect your personal information, including SSL encryption on all pages. However, no method of transmission over the internet is 100% secure.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
9. Children's Privacy
Our store is not directed to children under the age of 13. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our store after changes constitutes acceptance of the updated policy.
11. Contact Us
For any privacy-related questions or requests:
- Email: support@litandlovelystore.com
- Company: Velmora Commerce LLC
- Address: 1007 N Orange St. 4th Floor Suite 5719, Wilmington, DE 19801, United States
- Website: litandlovelystore.com
- Phone Number: +1 (616) 636-2230